2 days ago, French
international and Manchester United superstar Paul Pogba could be found in the
news headlines for two main reasons: one of them concerns a commercial launched
by Adidas, while the other headlines hold critical analysis of the Frenchman’s
performance on the pitch against rivals Liverpool.
The YouTube video launched
by Adidas tells the story of how a Paul Pogba grew from a child juggling melons
with his feet in a French suburbto a superstar donning the Manchester United
jersey and representing France in the international level, doing things his own
way since day one. It has already crossed over a million views in the last 2
days, but it’s interesting to note what the people have to say about the hype
that has been created around Paul Labile Pogba. From a player who was bought
for a record transfer fee of 89 million pounds, fans of Manchester United have
been expecting much, and at times when the Frenchman has been unable to meet
the expectations (like in his last game against Liverpool), he has been at the
receiving end of much flak and criticism with football fanatics labeling him as
being overrated.
So, owing to his
unimpressive stint against Liverpool, the comments section of Adidas’ latest
commercial bearing the lines “Football Needs Creators” is loaded with
disapproval. Contradicting the number of
views and likes the commercial has received are the numbers that define
Pogba’s performance for Manchester united since his record breaking transfer,
and honestly, they are nowhere close to justifying Pogba as a “creator” in the
game of football. Consider this with the fact that Adidas had the likes of
Lionel Messi and MesutOzil on their list, men who can actually be credited for
being the ultimate creators on the pitch.
Looking at the whole
scenario from a marketing point of view, the conclusion can be drawn with a couple
of questions. Does the commercial,and its reception among football lovers mean
that Adidas chose the wrong person to feature in their new advertising
campaign? Or was the sports brand simply drawing its own advantage from all the
hype that has been created over Paul Pogba? Well, it’s upto the Frenchman alone
to justify both: the commercial that credits him as a “creator in football”,
and the hysteria that has so far been caused around his name.
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