If Ads Could Kill.....
Video commercials have
become an important channel of communicating a product’s gist to consumers
around the globe. Some excel in creating advertisements that deliver a good
image of the product in the public’s mind, while there are those that could
possibly kill you with the fatality of their concept. Here are 10 worst
commercials of all time that have graced our eyes.
1.
This comes
from India’s most racist brand ever who years ago took the sole responsibility
of transforming Indian women into fragments of the silvery moon, and this ad
pretty much sums up their idea of a “fair” India.
Fair and lovely
“amavassachehra”:
2.
In an
advertising campaign consisting of 5 mini episodes featuring Priyanka Chopra,
NehaDhupia and Saif Ali Khan, all Pond’s was trying to convey was this: “True
love is all about transforming into a fair- skinned woman and being a man who
identifies the significance of a truly fair skin.” Oh, my…. Love has taken such
“coloured” definitions these days.
Pond’s priyanka and
saif:
3.
Mahak: The
commercial gives the idea of a “pan masala” that gives you hallucinations of a
woman who approaches you as soon as you pour the contents of “Mahak Silver,
SabkaDilbar” (that’s their actual tagline) down your mouth and seduces you into
taking her for a ride but only for as long as the pan masala lasts in your
mouth. Yes! That’s the actual concept of this pan masala advertisement! A guy
consuming “Mahak” pan masala and hallucinating of a girl who addresses him with
the cheesiest pickup line a girl could possibly use: “Hello…Chalein…?”
6.
Tapa Tap:
Tapa Tap is the new
magic word that can get you out of situations even as sticky as bumping into
the cops. Don’t believe me? Watch this ad for yourself. It features a man whose
costume has been designed by Abbas- Mustan riding a scooty with a girl behind
him. It is pretty much a romantic affair between the two as the couple goes
about the town handing down a small, gift- wrapped rectangular package to
anyone who greets them on their way, even the cops. What’s inside the package
will surprise you! [Suspense created] Add to this some lovely background music (Tapaaa
Tap!), and voila! In the end you have a detergent bar that goes by the magic
name of Tapa Tap!
7.
Nutrigain:
The creators should have added some actual motivation into this one; not people
punching bubbles. The commercial is trying to sell a weight- gain supplement
and all it shows is a young boy and a young girl, each donning a pair of boxing
gloves and punching simultaneously at VFX- created bubbles. Now, there is a
strong metaphor in this ad. The bubbles are actually the remarks the boy and
the girl used to receive at a time when they were possibly skinny. And that’s
what makes this ad so powerful. The metaphor.
8.
Nafees
Roasted Bread: Such an emotional commercial featuring a man who travels in a
VFX airplane just to “break bread” with his age old friend at a restaurant that
once used to be his favourite haunt… Much feels…
9.
Soda- G:This
ad features an actor who breathes fire from his mouth when he has acidity!
That’s not a disorder, brother! That’s a superpower! It’s like Peter Parker
suffered a spider bite and turned into Spiderman; you suffered acidity, and
turned into Fire- Breather- Man.
And
what’s up with the product name I wonder. Imagine other brands going all out
with their names: Coffee- G, Biscuit-G, Anardana-G…
10.
JK cement:
This commercial is short, and crisp, and sexy, and was good enough to grace our
TV screens of old. Before you watch it for yourself, let me wish you Good luck
finding a relevant connection between a bikini- clad model and a “super
cement.”
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